Content
The Role: Director of Marketing for MISO, with a goal of continuously bringing in new members and opportunities.
The Strategy: Establish MISO as a well-known student organization on LMU’s campus. Through a branding revamp, I was able to create a more cohesive image of the club via social media and in-person events. This included establishing a logo and overall theme to the Instagram as well implement a posting schedule to ensure consistent communication with members and alumni. With a budget of $0 I was able to double the social media following and gain 40 new club members.
Below is the curated Instagram feed featuring self-created digital assets and a few example posters from my work.
Brand Kit
The Role: As an administrator for The Save It Forward Initiative, my role focused on marketing the financial literacy program to local schools, communities and businesses to gain participants and financial support.
The Strategy: Greatly increase the program’s digital presence and partner with local communities to increase word of mouth. This work included revamping the program branding by updating the name, mission statement, digital assets, and marketing pipelines. Additionally, I used Meta Ads to reach a larger audience via social media.
Below are examples of the work I did for the program including brand kit, posters, & social media posting:
